Mission

Our mission is to build a self-sustaining and financially independent business that brings India’s timeless textile artistry—specifically Ajrakh and hand block printed fabrics—to the global stage. We are committed to preserving the essence of our cultural heritage by working closely with traditional artisans, ensuring that each product reflects authenticity, sustainability, and superior quality. Through our efforts, we aim to empower rural craftsmen, support slow fashion, and offer the world a meaningful alternative to fast, machine-made fashion. Our goal is not just to sell fabric, but to weave a story of culture, craftsmanship, and conscious commerce.”.

We are excited to introduce a small daycare setup within our office. This initiative is designed to provide a nurturing space for children, allowing mothers to work with peace of mind, knowing their little ones are cared for just a few steps away. We envision a place where mothers can thrive in their careers while enjoying the joys of motherhood, without the stress of having to choose between the two.

As we embark on this journey, we invite you to join us in celebrating the beauty of our traditions and the strength of our artisans. Together, we can create a brighter future for working mothers, ensuring that they have the support they need to excel both at work and at home.

Thank you for being a part of this mission. Your support helps us make a difference in the lives of those who contribute so much to our cultural heritage